Blueberries have been topping shopping lists with sales soaring up by 132 per cent in the past two years. Britons have spent £95 million on the purple berries since 2005.
The “dramatic” trend has been linked to greater consumer awareness of their benefits and a marketing push from major food retailers.
Nielsen’s business insight director Jonathan Banks said: “Blueberries contain antioxidants which help with circulation, keeping the heart healthy and maintaining youthful-looking skin. These are all important to today’s health and youth-conscious consumer.”
Green tea sales rose by 45 per cent to more than £16 million in the past two years.
Sales of non-dairy soy drinks have risen 50 per cent since May 2005 to more than £70 million.
Nielsen’s data is taken from its Scantrack service, which monitors checkout scanners at supermarkets and convenience stores in more than 74,000 outlets across Britain.

Posted: 07|10|07 at 8:43 am. Filed under: News.